The process begins with your video purpose and duration. Who is your intended audience? What do you want them to learn, feel or do? We explore filming locations, special requests, timeline, deadline and budget.
There are three distinct phases of creating a video: 1) Pre-Production. 2) Production. 3) Post-Production. Here's how they work:
Pre-Pro is when your video is actually created -- before we meet on location to start filming. Through prompt communication (texts, emails, phone, Zoom), we transform your vision into a script that is camera-ready. Customized branding starts with the introduction and conclusion -- usually ending with a viewer call to action. Each branded video includes your logo, royalty-free music, titles and motion graphics.
We explore theme to draft a script, storyboard and shot list. Branding and multimedia in various formats: JPG, PNG, PDF, etc for logos, fonts, Pantones, captions.
Location/s, maps, parking, on-camera talent, equipment, props, releases, permits, copyrights, schedules, meals and "Plan B".
Typically the fastest phase, Production is comprised of: Setup. Rehearse. Film. Wrap up. My teleprompter helps you stay on message and saves time when filming. The camera is your mirror, so relax and let's make your movie!
Post-Production (editing) loops back to the work we did in Pre-Pro, resulting in a draft assembly video that meets your expectations. Then we finalize the elements of story development to help bring your video to life. There's usually 3 to 4 versions before you can share the final video online.
This teamwork approach is process-driven with a focus on producing an effective video intended to either teach or market. We'll work together during the 3 Phases … from concept to completion. And you’ll soon share your new video on social media.
Grant Cree Media
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