There are 3 distinct phases in the process of creating a video:
1] Pre-Production 2] Production 3] Post-Production
The process begins with your video purpose and duration.
Who is your intended audience?
What do you want them to learn, feel or do?
Pre-Pro is when your video is actually created -- before we meet on location to start filming. Through prompt communication (texts, emails, phone, Zoom), we transform your vision into a script that is camera-ready. Customized branding starts with the introduction and conclusion -- usually ending with a viewer call to action. Each branded video features a story mixed with your logo, royalty-free music, titles and motion graphics.
Story development
We explore theme to draft a script, storyboard and shot list. Branding and multimedia in various formats: JPG, PNG, PDF, etc for logos, fonts, Pantones, captions.
Logistics
Location/s, maps, parking, on-camera talent, equipment, props, releases, permits, copyrights, schedules, meals and "Plan B".
Typically the fastest phase, Production is comprised of: Setup. Rehearse. Film. Wrap up. My teleprompter helps you stay on message and saves time when filming. The camera is your mirror, so relax and let's make your movie!
Post-Production (editing) loops back to the work we did in Pre-Pro, resulting in a rough cut Version 1 video that meets your expectations. Then we finalize the elements of story development to help bring your video to life. There's usually 3 to 4 versions before you can share the approved Final video online.
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